Author: Julio Cerviño. Ediciones Pirámide, Madrid. Several editions. Last edition 2012.

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BrandMark Systems

CIF: B84086926

Calle Siroco 4 - Suite 3B

28223 Pozuelo de Alarcón (Madrid)

Spain

 

Phone: +34-639810571

email: juliocervinof@gmail.com

Our Services

Legal/Judicial Technical Reports. Brand and other Intangibles (patents, copyrights...) Economic and Financial Valuation. International and Domestic Market Research. Competitive Analysis. Competition Law Reports. Strategic Marketing Analysis. Executive Training. Conferences.


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Some best-selling books

Best Book by Spanish Author Award - 2005 (Premio al Mejor Libro de Autor Español en 2005). Awarded by the Spanish Professional Marketing Association

Marcas Internacionales: Cómo crearlas y gestionarlas. Editorial Pirámide, Madrid, 2002.

Un manual teórico-práctico sobre la importancia de las marcas en la competitividad empresarial, cubriendo las distintas fases de creación y desarrollo de marcas competitivas, su gestión estratégica, su internacionalización así como su valoración económica-financiera y protección legal y comercial.

 

Leading Brands of Spain (in English and Japanese), ICEX (Foreign Trade and Investment Institute) & Brands of Spain Forum, 2005. Coordinators: Raúl Peralba and Julio Cerviño. A collection and analysis of the top best and internationally well-known Spanish Brands.

 

 

Marketing Internacional. Casos y Ejercicio Prácticos. Editorial Pirámide, Madrid. Several Editions. Last edition 2008. Nieto, A., Llamazares, O. and Cerviño, J.

A compilation of cases of Spainsh companies doing business in international markets. These cases are designed for undergraduate and graduate business courses.