Author: Julio Cerviño. Ediciones Pirámide, Madrid. Several editions. Last edition 2012.


BrandMark Systems

CIF: B84086926

Calle Siroco 4 - Suite 3B

28223 Pozuelo de Alarcón (Madrid)



Phone: +34-639810571


Our Services

Legal/Judicial Technical Reports. Brand and other Intangibles (patents, copyrights...) Economic and Financial Valuation. International and Domestic Market Research. Competitive Analysis. Competition Law Reports. Strategic Marketing Analysis. Executive Training. Conferences.

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BrandMark: A Small Professional Team with Large and Well-Known Clients

We are a group of university professors and business professionals with long expertise in Branding and Marketing. BrandMark was founded i.n 1999 with a clear objetive: To provide our clients and partners with rigorous and objective solutions to their branding and marketing research and strategic needs, from a simple market research study to a complex legal/judicial technical report.

During all these years, we have provided real solutions to a large set of Spanish and International clients in different product and service categories, ranging from consumer products to services and industrial clients. Moreover, we closely work with excellent partners with whom we have reached a clear understanding of common processes and methodologies.

We are proud to have provided productive solutions and services to a wide client portfolio, with such large multinationals and global brands as Zara, Nike, J&B, Carrefour, Apple, Bombay Sapphire, Sara Lee, Media Markt, Saunier Duval, Siemens, Microsoft, Lexis Nexis, Jazztel, Actavid Pharmaceutical, Barcardí, Sotheby´s, Colliers Real State, among many others; as well as other Spanish international brands, companies and associations such as ICEX, AISGE, Foro de Marcas Renombradas Españolas, Grupo Diego Zamora, Cortefiel, Grupo Osborne, TVE, Famosa Juguetes, Catenon, Musaat Seguros, Gullón, Mutua Madrileña, etc.

Our Basic Principles

We have passion for brands, patents and marketing. Our principles are simple and clear, and strong in their foundations and meanings:

  • Objectivity and honesty in our work
  • Rigorous methodologies in our research projects and technical reports
  • Competence and reliability in everything we do
  • Transparency with clients and partners
  • Create value at a fair cost